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By Bjorg Eggerts Design by Bjorg Eggerts Inflation can be viewed as part of an upward spiral, often called an inflationary spiral or wage-price spiral. A spiral is a process where effects feed back into their causes: Upward spiral: Prices rise → workers demand higher wages → businesses raise prices to cover costs → workers…

Europe Cultural Patterns by Guðbjörg Eggertsdóttir

7hh Transformative Leadership by Guðbjörg Eggertsdóttir bjorg@7hh.is

Customers by Bjorg Eggerts

Cognitive development by Guðbjörg Eggertsdóttir To have developed cognitive skills is very important and be able to understand diverse perspectives, it can change this world for the better if everyone has it. So how can we teach for the better? Or is it the integration of different intelligences that is most important to develop the…

Transformation industry  Start with the customer problem, then build the business model around solving it better. Identify major pain pointsFind inefficiencies, high costs, slow processes, or poor customer experiences. Leverage new technologyUse AI, automation, cloud computing, data analytics, IoT, or other emerging technologies to solve those problems. Redesign the business modelSometimes transformation comes not from…

Inflation by Bjorg Eggerts For Iceland, the most effective way to lower inflation is to combine short-term stabilization with longer-term structural reforms. Because it’s a small, open economy, prices are heavily affected by housing, imported goods, wages, tourism demand, and the krona. The main moves 1. Keep demand from overheating Avoid big government spending bursts…

Transformative leadership (often closely related to transformational leadership) is a leadership approach that focuses on inspiring people to achieve meaningful change, develop their potential, and work toward a shared vision. Rather than simply managing tasks, transformative leaders motivate individuals and teams to grow, innovate, and create positive impact. 12 Key characteristics Vision-driven: Creates and communicates…

Start with building capabilities Capabilities Industrial transformation isn’t just new technology—it’s building the capabilities to set direction, improve performance every day, use data with confidence, enable people to adopt change, and adapt quickly when conditions shift. Use this page as a practical checklist: each capability below includes a plain-English definition and the reason it matters.…

Marketing 7.0 book Excerpt “Marketing 3.0: The Dawn of Human Centricity The first book in the series, Marketing 3.0: From Products to Customers to the Human Spirit, was published in 2010. As the subtitle implied, the book outlined the milestone shifts from product-­ driven marketing (1.0) to customer-­ oriented marketing (2.0) to human-­ centric marketing…