7 H H Hugsandi Hattar Thinking Hats

Perfect! Here’s a clear breakdown:

Purpose vs. Mission vs. Vision: The Key Differences

PURPOSE: Why We Exist

• Answers: “Why does our organization exist?”
• Focus: The fundamental reason for being, beyond making money
• Timeframe: Timeless – rarely changes
• Audience: Inspires everyone (employees, customers, society)
• Tone: Aspirational and meaningful

Examples:

• Patagonia: “We’re in business to save our home planet”
• TED: “Spread ideas”
• Disney: “To entertain, inform and inspire people”

---

MISSION: What We Do

• Answers: “What do we do and for whom?”
• Focus: Current operations, activities, and how you deliver value
• Timeframe: Present day – can evolve as business grows
• Audience: Guides employees and informs customers
• Tone: Clear and actionable

Examples:

• LinkedIn: “Connect the world’s professionals to make them more productive and successful”
• Spotify: “To unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art”
• Tesla: “To accelerate the world’s transition to sustainable energy”

---

VISION: Where We’re Going

• Answers: “What do we want to become?”
• Focus: Future aspirations and long-term goals
• Timeframe: Future (3-10+ years)
• Audience: Motivates employees and attracts investors
• Tone: Ambitious and inspiring

Examples:

• Microsoft: “To help people and businesses throughout the world realize their full potential”
• Amazon: “To be Earth’s most customer-centric company”
• IKEA: “To create a better everyday life for many people”

---

How They Work Together:

PURPOSE (Why) → MISSION (What/How) → VISION (Where)

Think of it like a journey:

• Purpose = Why you’re taking the journey (your deeper motivation)
• Mission = The vehicle and route you’re using right now
• Vision = The destination you’re heading toward

---