Marketing 7.0 book
Excerpt
“Marketing 3.0: The Dawn of Human
Centricity
The first book in the series, Marketing 3.0: From Products to Customers to the Human Spirit, was published in 2010. As the subtitle implied, the book outlined the milestone shifts from product- driven marketing (1.0) to customer- oriented marketing (2.0) to human- centric marketing (3.0).
Marketing 7.0 sits at the intersection of social, personal, and experiential marketing, marking the next evolution in how brands connect with customers (Figure 1.1). Built on the foundation laid by its predecessors, this marketing era retains the essence of Marketing 3.0— treating customers as whole humans with minds, hearts, and spirits— but is now powered by advanced technological enablers. We argue that marketers must use three key gateways to influence the human mind: social, personal, and experiential”
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