Cultural Intelligence
CQ by Bjorg Eggerts
Its cultural memory is not simply remembered; it is actively practiced, renewed, and carried forward across generations. by Bjorg Eggerts
Here are some of the newest cultural trends emerging in 2026:
Revival Culture & Nostalgia – There’s a major resurgence of 2016 aesthetics, music, and fashion, with the phrase “2026 is the new 2016” trending online.
“Unseriousness” as a Mood – A playful, humorous shift away from heavy content is taking over fashion, media, and social platforms.
Experience-First Travel – People are choosing authentic, community-led experiences like craft workshops and food-making over traditional sightseeing, staying longer in fewer places.
AI-Shaped Content – Platforms are seeing a shift toward emotionally honest, clarity-focused content, with meme culture continuing to define collective expression.
Chinamaxxing – A TikTok trend showing growing Western fascination with Chinese culture, aesthetics, and humor, reflecting rising Chinese soft power.
Community Belonging Spaces – Sober raves, social wellness clubs, and “third places” that prioritize connection over consumption are gaining momentum.
Fashion Reinvention – Spiral jewelry, neon colors, graphic tees, underwear-as-outerwear, and “literary chic” are making waves.