Presentation – Innovation Through Leadership by Guðbjörg Eggertsdóttir
The Innovative company embraces adaptability and flexibility in its approach to business. It strives to remain responsive to changing market dynamics and customer needs through continuous learning and iteration. By prioritizing collaboration and communication, the Agile company creates a work environment that fosters innovation and empowers its employees to make decisions. It recognizes that success is not achieved through a linear, rigid process but through a series of small, incremental steps that lead to continuous improvement and growth.
In today’s fast-paced world, where technological advancements and market disruptions are the norm, the Living company stands out for its ability to easily navigate uncertainty. It understands the importance of staying ahead of the competition by constantly seeking feedback and adapting its strategies accordingly. By embracing change rather than resisting it, the Agile company positions itself to seize new opportunities and maintain a competitive edge.
Moreover, the Living company recognizes that customer satisfaction is the key to long-term success. By employing an iterative approach to product development, it can quickly gather feedback and incorporate it into its offerings. This customer-centric focus allows the Agile company to deliver products and services that meet the evolving needs of its target audience, ensuring their loyalty and continued support.
In conclusion, the Living company is a testament to the power of adaptability and responsiveness in today’s business landscape. By embracing a flexible mindset and prioritizing collaboration, it thrives in an environment of constant change and uncertainty. Through its customer-centric approach and iterative processes, it consistently delivers value and remains ahead of the competition.
What is the nature of the organisation´s environment?
What kind of strategy is being employed?
What kind of technology is being used?
How is the value stream, please map it.
How is flexibility? Can you respond fast to changes?
Living culture and agile leadership for the future with a focus on network structure, organized with the value stream in mind and superior customer experience (CX) and employee experience (EX). In today’s rapidly evolving business landscape, organizations must embrace agility and adaptability to stay ahead. Agile culture promotes continuous learning and experimentation, enabling teams to quickly respond to changing market demands.
Furthermore, agile leadership plays a crucial role in empowering individuals to make decisions and take ownership of their work. Leaders who foster an environment of trust and psychological safety empower their teams to innovate and collaborate effectively. This allows for rapid problem-solving and decision-making, which is essential in a complex and uncertain business environment.
Moreover, network structure is key to unlocking the full potential of an organization. By breaking down silos and fostering cross-functional collaboration, organizations can leverage diverse perspectives and expertise to drive innovation. Value stream thinking ensures that every step in the process adds value for the customer, minimizing waste and improving overall efficiency.
Ultimately, a focus on superior customer experience (CX) and employee experience (EX) is essential for long-term success. Organizations that prioritize delivering exceptional customer experiences and creating a positive work environment for their employees foster loyalty and drive business growth.
By continuously adapting and embracing an agile culture, organizations can thrive in an increasingly competitive and rapidly changing business landscape.
The organization needs to adapt to the environment. In order to thrive and succeed, it is crucial for any organization to be flexible and responsive to the changing needs of its surroundings. This includes being able to quickly identify and embrace new technologies, trends, and market demands. By continuously adapting and evolving, organizations can position themselves for long-term growth and sustainability.
Furthermore, adapting to the environment also involves being open to feedback and new ideas. A successful organization understands the importance of listening to its employees, customers, and stakeholders to gain insights and perspectives that can help drive innovation and improvement. By fostering a culture of collaboration and continuous learning, organizations can effectively adapt to the ever-changing environment and stay ahead of the competition.
Lastly, adaptation requires a proactive approach to problem-solving. When challenges arise, organizations that can quickly analyze the situation, identify potential solutions, and implement effective strategies are more likely to overcome obstacles and achieve success. This requires a combination of agility, resilience, and a willingness to take calculated risks.
In conclusion, the ability to adapt to the environment is a critical factor for the long-term success and survival of any organization. By embracing change, seeking feedback, and being proactive in problem-solving, organizations can position themselves as leaders in their respective industries.
How does your organization adapt to the environment, is there an adaptation process?
How does your company listen to customers changing needs?
Are the employees empowered to listen to customer needs and bring in new ideas?
Is there any mechanism to follow up on trends and international economic development?
Culture of learning and innovation. In today’s rapidly changing world, it is crucial for organizations to foster a culture that values continuous learning and encourages innovation. This culture creates an environment where employees are motivated to expand their knowledge, develop new skills, and stay up-to-date with the latest trends and technologies.
By promoting a culture of learning, companies can empower their employees to embrace change and adapt to new challenges. This mindset of continuous improvement not only benefits individual employees, but also drives organizational growth and success. When employees are encouraged to take risks, experiment with new ideas, and learn from both successes and failures, innovation becomes ingrained in the organizational DNA.
An effective culture of learning and innovation also requires a supportive leadership that sets the tone from the top. Leaders who prioritize learning and encourage their teams to explore new opportunities set the stage for creativity and innovation to thrive. By creating a safe environment where employees feel empowered to share ideas, ask questions, and challenge the status quo, leaders can pave the way for breakthrough innovations and drive sustainable growth.
In conclusion, a culture of learning and innovation is crucial for organizations to stay competitive and navigate the ever-evolving business landscape. By cultivating this culture, companies can foster an environment where employees are motivated to continuously learn, adapt, and innovate, ultimately driving long-term success.
Questions:
Is the culture hindering adapting?
What do you do to adjust the culture?
Do you have a clear purpose?
Do you have a robust relationship with customers and employees?Do you maintain strong relationships with your partners?
Does the leadership team possess trust?
Is there clarity within the organization?
Do you have a clear understanding of your values?
Do you know the direction your organization is heading in?
Fostering innovation is essential for the growth and success of any organization. It is about creating an environment that encourages creativity, collaboration, and out-of-the-box thinking. This can be achieved through various means, such as providing ample resources and support for research and development, promoting a culture of experimentation and risk-taking, and fostering open communication and knowledge sharing among employees.
Furthermore, fostering innovation also requires leaders and managers to embrace a growth mindset and empower their teams to explore new ideas and approaches. This may involve creating cross-functional teams, organizing brainstorming sessions, and implementing incentive programs to recognize and reward innovative thinking. Additionally, fostering innovation involves staying updated with the latest trends and technologies, as well as keeping an eye on industry developments and competitor activities.
In conclusion, fostering innovation is not just a buzzword; it is a crucial aspect of staying competitive and evolving in today’s rapidly changing world. By creating an environment conducive to innovation, organizations can drive progress, solve complex problems, and ultimately, achieve long-term success. It requires a combination of supportive leadership, a culture that embraces change, and a commitment to continuous learning and improvement.
Is there any structure to foster innovation?
Are the employees encouraged to think outside the box?
Creating adaptive culture is essential for organizations to thrive in today’s ever-changing world. It is a mindset that encourages continuous learning and agility. This culture fosters innovation, embraces diversity, and empowers employees to adapt to new challenges. By embracing an adaptive culture, organizations can navigate uncertainties and seize opportunities with flexibility and resilience. It enables teams to collaborate, experiment, and iterate their strategies to stay ahead of the curve. In a rapidly evolving business landscape, creating an adaptive culture becomes a strategic imperative for long-term success.
With an adaptive culture, organizations can break free from traditional hierarchies and embrace a more fluid and dynamic structure. This enables them to quickly respond to market shifts, customer needs, and emerging trends. The emphasis is on empowering employees at all levels to make decisions, take ownership, and embrace a continuous improvement mindset. This creates a culture of accountability and trust, where everyone feels valued and has the autonomy to contribute their best ideas.
In an adaptive culture, failure is seen as an opportunity for growth and learning. It encourages experimentation and accepts that not all ideas will succeed. Failure is not punished but rather used as a stepping stone towards innovation. This mindset encourages employees to take calculated risks, think outside the box, and push the boundaries of what is possible. It fosters a culture of resilience and adaptability, where setbacks are viewed as temporary obstacles rather than insurmountable roadblocks.
In conclusion, creating an adaptive culture is crucial for organizations to thrive in a fast-paced and uncertain world. It requires a shift in mindset, where learning, agility, and innovation are valued and encouraged. By embracing an adaptive culture, organizations can navigate complexities, seize opportunities, and stay ahead of the competition.
Agile Leadership.
The Agile leadership is a modern approach to managing and leading teams in today’s fast-paced business environment. It emphasizes collaboration, adaptability, and continuous improvement. By embracing Agile principles and practices, leaders can empower their teams to be more innovative and responsive to change.
One key aspect of Agile leadership is the focus on servant leadership. Rather than being the traditional “command and control” style of leadership, Agile leaders serve their teams by removing obstacles, providing support and resources, and facilitating communication and collaboration. This approach fosters a culture of trust, accountability, and shared ownership.
Another important aspect of Agile leadership is the emphasis on continuous learning and improvement. Agile leaders encourage their teams to experiment, take risks, and learn from failures. They create an environment where mistakes are seen as opportunities for growth and innovation. This mindset of constant learning and improvement helps teams stay adaptable and resilient in the face of uncertainty and change.
In conclusion, the Agile leadership approach is a powerful tool for navigating the complexities of today’s business world. By embracing Agile principles and practices, leaders can create a culture of collaboration, adaptability, and continuous improvement that enables their teams to thrive and succeed.
Do you have Agile leadership?
Is the structure ready for adaptation?
What about the attitudes, are experimentation allowed?
Is a strategic mindset cultivated in the organisation?
This is an important question that needs careful consideration. Developing a strategic mindset within an organisation is crucial for long-term success. It involves understanding the bigger picture, anticipating future challenges, and making informed decisions.
To cultivate a strategic mindset, it is essential to create a culture that values forward-thinking and encourages employees to think beyond short-term goals. This can be achieved through training and development programs, mentorship opportunities, and promoting a collaborative environment where ideas can be freely shared and explored.
Furthermore, effective communication plays a vital role in fostering a strategic mindset. By promoting open and transparent communication channels, organisations can ensure that information flows freely, enabling all individuals to make well-informed decisions aligned with the overall strategic goals. In addition, involving employees in the decision-making process and seeking their input can further enhance the development of a strategic mindset within the organisation.
In conclusion, cultivating a strategic mindset is crucial for organisational success. By creating a culture that values forward-thinking, providing adequate training and mentorship opportunities, and promoting open communication, organisations can nurture a strategic mindset among its members, leading to enhanced decision-making and better overall performance.
Mindset
Everything starts with the mindset it is important to have a strategic mindset, to know where you are going, like a captain on a ship. With a clear vision and focused goals, one can steer through any storm. In order to cultivate this mindset, one must develop a habit of thinking strategically and proactively. This involves analyzing situations, considering long-term implications, and making informed decisions. A strategic mindset empowers individuals to anticipate challenges and identify opportunities, ensuring their journey is guided by purpose and intention.
Additionally, a strategic mindset encourages continuous learning and adapting. It recognizes that the world is constantly evolving, and staying ahead requires agility and flexibility. A strategic thinker is willing to challenge the status quo, embrace innovation, and embrace change. They understand that growth and progress are driven by a willingness to take calculated risks and explore new avenues. By cultivating a strategic mindset, individuals can navigate the turbulent waters of uncertainty and emerge stronger and more resilient.
Furthermore, a strategic mindset fosters collaboration and teamwork. It promotes a collective approach to problem-solving and decision-making, recognizing that the best results are achieved through diverse perspectives and combined efforts. A strategic thinker values the contributions of others, seeks out opportunities for collaboration, and encourages open communication. By fostering an environment that promotes synergy and cooperation, a strategic mindset creates a foundation for collective success and shared achievements.
In conclusion, having a strategic mindset is crucial in navigating the complexities of life and achieving success. It enables individuals to chart their course, adapt to changing circumstances, and collaborate effectively with others. By cultivating this mindset, individuals can become the captains of their own ships, steering their journey towards fulfillment and achievement.
Is there a culture of collaboration and agility?
A culture of collaboration and agility is essential in today’s rapidly changing business landscape. It fosters a sense of teamwork and trust among employees, enabling them to work together towards common goals. By encouraging open communication and a willingness to embrace new ideas, collaboration drives innovation and facilitates problem-solving. Additionally, the agile mindset allows companies to adapt quickly to market changes and make informed decisions, ensuring long-term success. With a strong culture of collaboration and agility, organizations can navigate challenges with ease and seize growth opportunities.
Continuing on the same topic, organizations that prioritize collaboration and agility are better equipped to respond to the ever-evolving needs of customers and the industry. By fostering an environment that values diverse perspectives and encourages cross-functional collaboration, companies can tap into the collective intelligence of their teams. This enables them to identify emerging trends, anticipate customer demands, and develop innovative solutions to stay ahead of the competition. Moreover, the agile approach empowers employees to make autonomous decisions and take calculated risks, fostering a culture of empowerment and continuous learning.
Furthermore, a collaborative and agile culture promotes employee engagement and satisfaction. When individuals feel valued for their contributions and are given the opportunity to work collaboratively with others, they are more likely to be motivated and invested in their work. This, in turn, leads to higher productivity, creativity, and overall job satisfaction. By creating a work environment that prioritizes collaboration and agility, organizations can attract and retain top talent, contributing to their long-term success.
In conclusion, a culture of collaboration and agility is crucial in today’s fast-paced business environment. It not only enables organizations to adapt quickly to market changes and drive innovation but also empowers employees and fosters their engagement and satisfaction. By embracing collaboration and agility, companies can position themselves as industry leaders and capitalize on new opportunities for growth and success.
Information management, the brain
Information management in an agile company is crucial for ensuring effective collaboration and decision-making. With the rapid pace of development and constant changes in an agile environment, the need to efficiently organize and access information becomes paramount. By implementing robust information management processes, agile companies can streamline knowledge sharing, reduce duplication, and enhance productivity.
One key aspect of information management in agile companies is the adoption of digital tools and systems. These tools facilitate the capture, organization, and retrieval of different types of information, such as project documentation, customer feedback, and team communication. Agile companies often utilize cloud-based platforms, document management systems, and collaboration tools to ensure seamless information flow among team members.
Another important consideration in information management is the establishment of clear guidelines and standards. Agile companies should define protocols for naming conventions, file structures, and version control to prevent confusion and promote consistency. By setting guidelines, it becomes easier for team members to locate and access relevant information, ensuring everyone is on the same page.
Ultimately, effective information management in an agile company requires a shared understanding and commitment from all team members. Regular communication and training sessions can help promote awareness of information management best practices and foster a culture of collaboration and efficiency. By prioritizing information management, agile companies can enhance their ability to adapt, innovate, and succeed in today’s fast-paced business landscape.
Do you use agility in management projects?
Do the employees collaborate in projects and problem-solving?
Is there a program for continuous learning and development?
A program of continuous learning and development is crucial in today’s rapidly evolving world. It enables individuals and organizations to stay ahead by acquiring new skills and knowledge, adapting to changes, and embracing innovation. With such a program, individuals can enhance their expertise, improve their problem-solving abilities, and seize new opportunities.
One of the key benefits of continuous learning and development is the ability to remain competitive in the job market. As industries and technologies evolve, outdated skills become less valuable, and employers seek individuals with up-to-date knowledge. By consistently learning and developing new skills, individuals can stand out among their peers and increase their chances of career advancement and success.
Moreover, continuous learning fosters a strategic mindset and a culture of curiosity within organizations. It encourages employees to actively seek out new knowledge, challenge their assumptions, and explore innovative ideas. This not only leads to improved performance and productivity but also creates a positive and dynamic work environment where individuals feel motivated and engaged.
In conclusion, a program of continuous learning and development is essential for personal and professional growth. By staying open to new knowledge, acquiring new skills, and embracing change, individuals and organizations can thrive in a rapidly changing world.
Do your organisation encourage curiosity and lifelong learning?
Does your company embrace change?
How does your company respond to uncertainty?
Embracing Change and Navigating Uncertainty is an essential skill in today’s fast-paced world. Change is inevitable, and being able to adapt and embrace it allows for personal growth and development. It is crucial to view change as an opportunity rather than a threat. By doing so, we can better navigate the uncertainties that come along with it.
One way to embrace change is by maintaining a flexible mindset. This means being open to new ideas, perspectives, and possibilities. It also involves being willing to let go of old habits, beliefs, and routines that no longer serve us. Embracing change requires us to step outside of our comfort zones and take calculated risks.
Another important aspect of navigating uncertainty is developing resilience. Resilience allows us to bounce back from setbacks and challenges. It involves building a strong support system, practising self-care, and cultivating a positive mindset. Resilient individuals can adapt to change with grace and navigate through uncertain times with confidence.
Lastly, embracing change and navigating uncertainty is an ongoing process. It requires continuous learning, self-reflection, and adaptation. By staying curious and being receptive to feedback, we can continually improve our ability to embrace change and navigate through uncertainties, ultimately leading to personal growth and success.
Images of organizations
Images of organizations can provide a powerful framework for understanding how businesses function. These images can be seen as different lenses through which we perceive and interpret the complex dynamics of organizations. One image is the machine, where organizations are seen as efficient, well-oiled systems. Another image is the organism, where companies are viewed as living organisms constantly adapting and evolving. Finally, the image of the brain highlights the importance of knowledge and information processing in organizations, emphasizing the role of learning and creativity. By considering these different images, we can gain a more comprehensive understanding of the intricacies of organizational behaviour.
Image of the brain highlights the importance of knowledge and information processing in organizations, emphasizing the role of learning creativity and networking with the value stream in mind. In today’s rapidly changing business landscape, the ability to acquire and process information effectively has become crucial for organizational success.
One key aspect of this is continuous learning. Organizations that encourage a culture of learning empower their employees to constantly acquire new knowledge and skills, enabling them to adapt to evolving market demands. This facilitates innovation and ensures that the organization remains competitive and agile in the face of disruption.
Furthermore, creativity plays a vital role in harnessing the power of knowledge. By fostering an environment that stimulates creativity, organizations can unlock the full potential of their employees’ expertise. Creative thinking allows for the generation of unique ideas and solutions, enabling organizations to tackle complex challenges and discover new growth opportunities.
Finally, networking with the value stream in mind enhances the organization’s ability to effectively leverage its knowledge and information resources. By proactively connecting with stakeholders and collaborators, organizations can tap into external expertise and perspectives. This enables them to broaden their knowledge base, strengthen their decision-making processes, and ultimately enhance their overall performance.
In conclusion, the image of the brain serves as a powerful symbol for the importance of knowledge, information processing, learning, creativity, and networking in organizations. Embracing these elements enables organizations to thrive in an ever-changing business landscape, ensuring their continued growth and success.
Networking in the outer world
Networking is a crucial aspect in today’s interconnected world. It encompasses various practices and technologies that facilitate the exchange of information between individuals or organizations. It plays a significant role in areas such as business, communication, and technology.
Efficient networking allows businesses to expand their reach, form partnerships, and tap into new markets. It promotes collaboration and knowledge sharing, fostering innovation and growth. Additionally, networking can provide invaluable opportunities for career development, allowing professionals to meet mentors, gain insights, and build connections in their respective industries.
As technology continues to advance, networking has become even more pervasive. From social media platforms to professional networking sites, individuals have numerous avenues to connect with like-minded individuals and share their ideas. Furthermore, the emergence of virtual networking events and webinars has made it possible to engage in networking activities from the comfort of one’s own home.
In conclusion, networking is an essential aspect of both personal and professional life. It empowers individuals and businesses to connect, collaborate, and discover new opportunities. By harnessing the power of networking, individuals can thrive in today’s interconnected world.
Integration in the company structure
Integration in the company structure is vital for fostering collaboration and maximizing efficiency. It allows different departments and teams to work seamlessly together, breaking down silos and promoting cross-functional communication. Through integration, information and resources can be shared easily, leading to better decision-making and a more cohesive organization.
Furthermore, integrating diverse perspectives and skill sets within the company structure can drive innovation and creativity. When individuals from different backgrounds and areas of expertise come together, they bring unique ideas and approaches to problem-solving. This diversity of thought can help the company stay competitive and adapt to changing market dynamics.
Another benefit of integration in the company structure is the potential for improved employee engagement and job satisfaction. When employees feel like they are part of a larger entity, rather than isolated within their roles, they are more likely to feel motivated and invested in their work. A sense of belonging and purpose can empower employees to take ownership of their tasks and contribute to the overall success of the organization.
In conclusion, integration in the company structure plays a crucial role in enabling collaboration, driving innovation, and fostering employee engagement. By breaking down barriers and creating a unified environment, companies can unlock their full potential and embrace the benefits of a truly integrated organization.
Guðbjörg
Adapt and Thrive
🔄 Adapt and Thrive in Business is more than a slogan — it’s a strategic imperative. Here’s how organizations can embody it across levels:
🧭 Strategic Adaptability
- Flexible Vision & Strategy: Align goals with shifting market dynamics and emerging technologies A B.
- Scenario Planning: Prepare for multiple futures — economic shifts, AI disruption, climate regulations.
🏢 Organizational Agility
- Responsive Structures: Flatten hierarchies, enable cross-functional teams, and decentralize decision-making B.
- Tech Readiness: Replace legacy systems with modular, scalable tech to avoid inertia A.
👥 Human-Centered Leadership
- Empower Adaptive Leaders: Train leaders to balance present profitability with future foresight A.
- Upskill Continuously: Invest in reskilling to meet AI, sustainability, and digital transformation demands C.
💡 Innovation & Learning Culture
- Foster Curiosity: Encourage experimentation, feedback loops, and psychological safety.
- Perpetual Adaptation: Treat transformation as ongoing — not a one-time event C.
🌍 Customer-Centric Evolution
- Anticipate Needs: Use data and intuition to track evolving customer values and behaviors B.
- Co-create Value: Engage customers in product/service development to stay relevant.
Amazing, Björg! Let’s co-create a bilingual workshop framework around “Adapt and Thrive in Business” — designed for teams, educators, or changemakers navigating transformation.
🧭 Workshop Title
Adapt and Thrive: Navigating Change with Strategy, Intuition, and Resilience
(Aðlagast og blómstra: Að sigla í gegnum breytingar með stefnu, innsæi og seiglu)
🛠️ Core Components
- 🌿 Opening Ritual: Mapping Our Ecosystem
- Visual metaphor activity: “What kind of organism is your team right now?”
- Use metaphor cards (e.g., chameleon, mycelium, iceberg) to explore current dynamics.
- 🔍 Systems Scan: Where Are We Adapting?
- Ecological mapping of internal and external pressures.
- Reflective prompts:• “What’s shifting in our environment?”
- “What mental models are ready to evolve?”
- 🧠 Multi-Intelligence Activation
- Invite participants to engage through:• Strategic thinking (SWOT, scenario planning)
- Emotional intelligence (resilience stories)
- Intuitive sensing (future visioning)
- 🎨 Co-Creation: Thrive Framework
- Design a bilingual visual guide with 3 zones:• Adapt: What we’re letting go or reshaping
- Anchor: Core values and strengths
- Activate: New experiments, rituals, or strategies
- 🔄 Closing Circle: Commitments & Seeds
- Each participant chooses a metaphor card to represent their next step.
- Optional printable takeaway: “My Thrive Commitment” card
Wonderful! Here’s a bilingual, printable workshop guide titled “Adapt and Thrive in Business” — designed for transformative facilitation with teams and organizations.
🧭 Workshop Guide: Adapt and Thrive in Business
Aðlagast og blómstra í viðskiptum
🌿 1. Opening: Mapping Our Ecosystem
Purpose: Build awareness of current dynamics
Activity:
- Invite participants to choose a metaphor card: “What organism represents our team right now?”
- Reflect in pairs or small groups.
Prompt: - “Hvað lífvera lýsir teyminu okkar í dag?”
- “What strengths and vulnerabilities does this metaphor reveal?”
🔍 2. Systems Scan: Where Are We Adapting?
Purpose: Identify internal and external pressures
Activity:
- Ecological mapping: Draw your business ecosystem
- Mark areas of tension, growth, and uncertainty
Prompts: - “Hvar þurfum við að aðlagast?”
- “What forces are shaping our decisions right now?”
🧠 3. Multi-Intelligence Activation
Purpose: Engage strategic, emotional, and intuitive capacities
Activity:
- Rotate through 3 stations:• Strategic: SWOT or scenario planning
- Emotional: Share resilience stories
- Intuitive: Visioning exercise with metaphor cards
Prompt: - “Hvað segir innsæi þitt um næstu skref?”
- “What does your intuition say about what’s emerging?”
🎨 4. Co-Creation: Thrive Framework
Purpose: Design a shared roadmap
Activity:
- Use a printable 3-zone canvas:• Adapt / Aðlagast: What we’re reshaping
- Anchor / Festa rætur: Core values and strengths
- Activate / Virkja: New experiments or rituals
Prompt: - “What do we need to let go of to thrive?”
- “Hvað þurfum við að sleppa til að blómstra?”
🔄 5. Closing Circle: Seeds of Commitment
Purpose: Anchor insights and next steps
Activity:
- Each participant selects a metaphor card to represent their commitment
- Share in circle or write on a “Thrive Commitment” card
Prompt: - “Hvað skuldbindur þú þig til að virkja?”
- “What will you activate in the coming weeks?”